Simpolo, a leading
Indian floor tile, wall tile and sanitaryware manufacturer, has a clear goal: to revitalise the medium and high-end market with
new products and the
best available technology. And to achieve that goal they have installed and started up a
SACMI Continua+ line, the country's first.
Ever since taking its first steps back in
1977, Simpolo has constantly invested in
technological innovation to develop outstanding ceramic products via efficient, sustainable solutions that meet customer and market needs. It is hardly surprising, then, that the company has decided to go with SACMI technology to set up a
new large slab line. Installed at the
Morbi plant in record time, the line has been operational since September.
Several factors played a role in the lead-up to the investment decision and its subsequent management. Firstly: the extraordinary potential of SACMI Continua+ in terms of
slab size and thickness, the
aesthetic quality of the finished product and the possibility of
integration with digital decoration and glazing solutions. Secondly: the ability of the SACMI team - present in India with its
SACMI Engineering sales and manufacturing facility - to
work alongside the customer every step of the way, from design to after-sales.
Lastly: Continua+ does not just allow for the manufacture of ultra-high quality, great-looking products. It also lowers
operating expenses (
OPEX), enhancing the competitiveness of a sector that, in India as in many parts of the world, is being hampered by geopolitical tensions, a sluggish world economy and the recent slowdown in the local ceramics industry.