HTB is designed to surpass the existing technology. It is conceived free from those elements that earlier determined speed limits. 
For example, the long-seam flap is folded by contrast “on the run” while the tablet is transferred to the next step. Also, the folding box is downwards, to fully exploit gravity and keep the highest pace possible.
Finally, the folding box with 3 independently-driven elements (2 pushers and 1 counter-pusher sustaining the product from below) reaches high speed and prevents even very thin products from braking.