SACMI LABELLING AND the absolut

ABSOLUT VODKA REWARDS THE OUTSTANDING FLEXIBILITY, QUALITY AND EFFICIENCY OF FLEXI OPERA, THE SACMI BEVERAGE MODULAR LABELLING SOLUTION THAT RESPONDS TO THE SIZE MANAGEMENT, PERFORMANCE AND VERSATILITY NEEDS OF THE SPIRITS MARKET.

Synonymous with art, culture and style, The Absolut Company has completely redefined the production and consumption of spirits and cocktails, a revolution that started 1979 when the Absolut brand was first marketed in the United States.

Absolut, which has since become a market icon, has chosen this SACMI solution because of its ability to meet the unique needs of the bottling line: ensuring optimal labelling quality and flexibility on containers of different shapes and materials, allowing a one-step approach to the application of all elements on the bottle, from label to brand.

The first key aspect of the supplied system is high-performance process control, with dual high-definition cameras ensuring accurate container orientation.

Six PSL (pressure sensitive labelling) stations apply the main label on the back of the bottle, while a second station performs neck labelling. As far as the container body is concerned, quality is guaranteed thanks to the tilted labelling station that allows the label to be applied directly onto the container debossing.

Thanks to universal grippers and servo-driven feed screws, the system is totally size-independent. Moreover, there are also interlocking mechanisms specifically designed for the spirits market to wrap the bottle after application of the tax stamp.

The latter is applied with the SACMI platform, using both cold glue and a second spray application of hot glue, guaranteeing excellent adhesion to the bottle thanks also to the mechanical stamp stretching system.

Then the sleeve label is applied to the bottle neck via a fully motorized heat-shrinking station to guarantee zero downtime during size changeovers.

The entire process is controlled in real time with the aid of high-definition cameras and dedicated software (SACMI LVS, labelling vision system) that monitor all the production on the line.